Custom website design and brand strategy for ambitious businesses. Built with nearly 15 years of experience in SEO, content, conversion optimization, and corporate and agency marketing.
At Pretty Functional Studio, design is never separate from business strategy. Our approach draws on nearly 15 years of corporate and agency marketing experience across brand development, content writing, search engine optimization, conversion rate optimization, and lifecycle marketing.
That means we think beyond the screen: how visitors discover you, what they need to hear, where they go next, and how your digital presence supports your goals.
Clear packages, meaningful deliverables, and a collaborative process from concept to launch.
A beautifully considered online home for an established or emerging business.
A cohesive new look and a website built to help your brand show up confidently.
An end-to-end digital identity, guided by strategy from the first conversation to launch.
All packages: 50% deposit to reserve your project, 50% due before launch. Domain, hosting, paid plugins, third-party subscriptions, and substantial new copywriting are quoted separately unless specified in your proposal. Scope and timing confirmed before kickoff.
Custom, responsive websites grounded in clear messaging, elegant design, and usable experiences.
Explore website design ↗Visual systems that bring clarity and consistency to every customer touchpoint.
Explore branding ↗Foundational search strategy and ongoing improvements to content, discoverability, and conversion paths.
Explore SEO ↗We learn about your business, customers, goals, and competitive landscape.
We align the site structure, messaging priorities, and visual direction.
We translate the strategy into a refined, responsive experience.
We test, publish, and equip you to confidently manage your site.
Request a complimentary mini assessment: up to three thoughtful opportunities across messaging, SEO foundations, mobile experience, or conversion.
Ongoing SEO support · $500 / month
For brands ready to keep building momentum after launch. Monthly SEO prioritization, on-page refinements within agreed scope, search performance review, and an easy-to-understand progress summary.
Referral thank-you: Refer a new client who signs and pays for a website package and receive one complimentary month of our $500 SEO retainer. One reward per qualifying referral; no cash equivalent.
See ongoing SEO details ↗Timing depends on the package, content readiness, and feedback turnaround. We confirm a realistic schedule and milestones in your proposal before kickoff.
A revision round is one consolidated set of feedback on the agreed design or site scope, not a full redesign. The Full Expression also includes two scheduled rounds of minor post-launch updates within six months.
All builds include guidance on messaging and content hierarchy. Extensive original copywriting, photography, or large content migrations can be scoped separately.
We help coordinate launch, but recurring domain, hosting, paid tools, and third-party subscription costs are paid by the client unless otherwise stated in the proposal.
No reputable SEO provider can guarantee specific rankings. We focus on sound technical foundations, useful content, and measurable opportunities for improvement.
50% is due to secure your project and begin work, and the remaining 50% is due before launch. Full terms are outlined in your proposal.